Every idea starts with a problem. Ours was simple: individual landlords didn’t have access to tools and resources that allow them to effectively manage their rental properties. This caused chaos — both for landlords and their tenants. SSNs were exchanged without much thought, rent checks showed up late in the mail, leases weren’t legally binding, and the list goes on and on.

We were working professionals when we started managing our families’ investment properties. The time it took to piece together different tools meant we had to sacrifice free time, all while wondering if we were managing our properties the right way.

As part-time landlords, we studied how large, institutional owners managed their properties. We quickly realized they had access to powerful resources that were too costly and complex for owners like us.

We quickly realized they had access to powerful resources that were too costly and complex for owners like us.

Put another way, independent landlords — who own the majority of rental units — didn’t have access to the same suite of tools that make it easy to manage their properties. This impacted not only landlords, but also the tenants renting from them.

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